Facebook “Likes” – How to Engage Them For the Long Haul

With the important of a Facebook business presence continually growing, so too does the importance of keeping this presence as current as your ever changing industry.

It is imperative for businesses to have a Facebook presence now-a-days to take advantage of the free advertising methods such as wall feed, picture galleries, and video postings. However, just because you have 5,000 likes on Facebook does not mean that these people are buying from you. It doesn’t even prove that they follow your page.

The important question you need to ask yourself is, how many of these likes actually read my posts? Some will like your page initially but the information you share may not be what they hand in mind, they may even resort to hiding the information from their news feed.

The trick is to engage users with interesting, unique and humorous content posted by “Your Business.”  Don’t spam their walls with sales pitches. Try to keep it visual and entertaining.. people respond better to images than bulk text. These are the posts that people like, comment on, and most importantly – share.

If you have questions about how to maintain a successful social media campaign, visit our website or call (586) 752-5158 to speak to one of our Social Marketing Experts.

SEO Companies Being Punished For Poor Link Building Strategies

According to SEO News, SEO companies around the globe are being punished for poor link building strategies. Because of Google’s new Penguin and Panda algorithm, link building now requires more skill and research if you want to do it right and see results.

In the past, companies would focus on quantity of back-links rather than quality, however, the quantity of poorly chosen links might be hurting your site. If these directories have a bad rapport with Google, your site will be penalized by association. You will be alerted by Webmaster tools for any infractions, which will most likely bump you down in the rankings for a while. The good news, however, is that this can be avoided if you follow a few simple steps:

1) Avoid unnatural links – links that seem unfamiliar or have ridiculous sounding names. These are most likely link-farms.

2) Find relevant local directories to link to (Yellowpages, Manta, DMOZ etc) These are all high ranking, reliable directories. 

3) Switch up your keywords and descriptions to directory submissions every month. Search engines love unique content.

4) Finally, be creative! Engage with your eMarketing team on ways to accumulate high quality backlinks using original content on news forums, social media avenues, and blogs.

Link building is a still important in SEO; however, if not executed correctly it can hurt your organic rankings, hits to your website, and ultimately lose business for your company.

Visit Romeo Computer Company to learn more about Link Building services and proper strategies.

What is a Landing Page? and Why Do I need one?

If you’re asking yourself, how do I turn my email blasts, blog posts and ads into conversions, you may want to start thinking about creating Landing Pages. A landing page is a page that visitors “land” on after following some kind of lead, like a “call to action” in an email.

A landing page is an essential part of the conversion process. Once a person lands on your page you have approximately 8 seconds to catch their attention and keep it. You want to get people to your landing page, but the most important task on your agenda is interesting them enough to gather their contact information. You can do this by delivering the right information, to the right person, at the right time.

Here’s a hint. the more landing pages, the more leads. The more specific you get, the more people will want to come back. Specific landing pages target specific users. But if the user finds the information valuable, they will come back.  This is called “client retention”.

Key Components of a landing page:

1. A Compelling Header
2. Minimal Navigation
3. An Optimized and Easy Client Form
4. Evergreen Content – content that will be valuable months and years down the road

If you have questions or need help putting together your next landing page, call the SEO and Web Development pro’s at Romeo Computer Company

(586) 752-5158.

5 Things You Should Know About SEO in 2013

At Romeo Computer Company, we keep up to speed on all of the new SEO and online marketing trends. We want to keep our strategies fresh and innovative so our clients are given the best opportunity to succeed in their marketing endeavors. Below are 5 search engine optimization strategies that will be prevalent for your business in the new year.

1) Content is still the most important organic element on your website. Keep it fresh. Keep it current. Keep it informative. Commit yourself to having quality content.

2) According to SEO surveys, 95 percent of users click on organic results rather than PPC. This goes to show how important organic (keyword) optimize is to your business website.

3) Think about building a secondary mobile site. Smartphones are everywhere and if people can’t view your site properly on their phone, they may bounce off right away.

4) Keep up with social marketing. The relevance and effectiveness of programs like Facebkok, Twitter and Pinterest are growing every year. You may also want to think about starting a Google+ account. That is rumored to be “all the rage” in 2013.

5) Be Vocal! Voice searches are now becoming popular in SEO for Apple users. It’s called Apple’s virtual assistant – nicknamed Siri. Remember to optimize your keywords to target vocal keywords and written keywords. People don’t speak the same way they write.

The most important thing to remember is to keep your site current and relevant. Have a site with a purpose. Good luck with your business ventures in New Year!!!

Romeo Computer Company

From our family to yours, Romeo Computer Company would like to wish you a very Merry Christmas and happy holiday. Remember if you need help setting up that brand new laptop or cell phone, our IT department is here for you!!

Romeo Computer Company Loves Rally Racing

Guess what?! Romeo Computer Company is now sponsoring the Team Trauma #911. This is a 2001 VW jetta VR6. 2.8 liter, normally aspirated VR6 engine. Check out Team Trauma at http://www.teamtraumarally.com.

Find out more about rally racing? Click the video below.

http://www.youtube.com/watch?v=S02Setbflnc

It Pays to Play By The Rules – Romeo Computer Company

Did you know, negative forms of SEO are being discovered in the online marketing world everyday? These are called grey hat methods. Companies who use these scandalous strategies participate in SEO actions that eventually result in penalization from Google.

At Romeo Computer Company, we practice White Hat SEO methods and do everything “by the book.” This way, when Google searches the web for bad behavior, your site stays off it’s radar. Call Romeo Computer Company today at 586-752-5158 to learn more about our  White Hat SEO methods and what we can do for your website.

Are You Getting The Most Out of Your Google Adwords?

In this day and age, a lot of businesses are utilizing the pay-per-click service called “Google Adwords” and they probably think they are getting the most out of their monthly budget simply by getting clicks. The truth is, if you aren’t getting people to click on your site AND inquire about your business, your money is being wasted. A website can get thousands of clicks per month but if no business is coming in the door, then something needs to change.

In order to have a worthwhile and well-spent Google Adwords budget, you have to find the visitors that actually want to buy something from you. You can do this by targeting specific locations that you service and also by targeting the areas that you know will result in business. If you sell to a very small niche market, you will want to use keywords that are directly targeted at people who know the “jargon” of your products and services. If you are selling to a wide range audience, you must analyze what the larger market is searching for. Use keywords that have low competition and high global searches. Don’t spend your entire budget on a wasted click.

Romeo Computer Company’s eMarketing Specialists manage adwords account for small and large businesses in all different product categories. If you want to get more out of your adwords account or simply need advice on how to manage it, call us at 586 752-5158.

Need A PC Cleanup? Stop Into Romeo Computer Company Today!

If your computer isn’t running like it used to, there is most likely a simple solution – you need a PC cleanup. Romeo Computer Company is offering a PC cleanup for only $39 for a limited time. Just walk in the door and of the RCC tech’s can help you out.

76005 Van Dyke Romeo, MI 48065

Speed Up Your PC – 5 Tips From Romeo Computer Company

A slow computer can be very frustrating.  Sometimes even to the point of throwing it into the wall. However, there is almost always a simple solution to speeding up your PC or Laptop, Listed below are 5 tips for speeding up your computer.  Just pick a few and see if it helps. If not, we’ve got you covered at Romeo Computer Company.

Tip 1 – Delete unwanted files

When I say “delete unwanted files”, I do not mean you should go around your computer and delete any file you do not want. In this case, I’m talking about the files that you have created yourself, and are totally aware of what they are. For example if you created a Microsoft word document and you no longer need it, and never will, then delete it. Or better yet, save it to a USB drive and then delete it!

Tip 2 – Remove unwanted programs

Are you one of those people that constantly download programs and install them onto your computer? Every software program you have on your computer is taking up space. It is not only taking up space, but it might also be checking for updates and connecting to the Internet. It also might be starting up when your computer starts up. There are so many good reasons why you should remove unwanted programs.

Tip – 3 Defrag to speed up your computer

When you install programs and save files on your computer, the files are automatically saved to the closest available space on your hard drive. This means that files for your programs are fragmented if your hard disk drive is not organized correctly. This is why we need to de-frag our computer to place the files back together and to place the most frequently used files at the front for easy access. Perform this process at least once a week to start.  Use a program like http://www.piriform.com/defraggler.

Tip 4 – Avoid multitasking with large programs

If you’re like most computer users, you will have 10 Windows open at the same time and 10 internet tabs open in your browser.  Multi taking is good, however this can slow your computer down A LOT! It is a fact that some programs don’t hang well with others.  For example you should not be running a large program like In-Design, while doing a virus scan on your computer.  Multi-tasking is good. But sometimes computers tire out before we do.

Tip 5 – Update programs regularly

Every program on your computer has to be updated regularly in order to avoid problems. Windows cannot function without the proper updates. It would be like you going to work without your morning coffee – it’s just not happening! Perform manual updates as often as needed.

Computers need attention just like you and me. Without the proper care, they will not function at full capacity. We hope these tips help get your computer back in good health.