Are You Getting The Most Out of Your Google Adwords?

In this day and age, a lot of businesses are utilizing the pay-per-click service called “Google Adwords” and they probably think they are getting the most out of their monthly budget simply by getting clicks. The truth is, if you aren’t getting people to click on your site AND inquire about your business, your money is being wasted. A website can get thousands of clicks per month but if no business is coming in the door, then something needs to change.

In order to have a worthwhile and well-spent Google Adwords budget, you have to find the visitors that actually want to buy something from you. You can do this by targeting specific locations that you service and also by targeting the areas that you know will result in business. If you sell to a very small niche market, you will want to use keywords that are directly targeted at people who know the “jargon” of your products and services. If you are selling to a wide range audience, you must analyze what the larger market is searching for. Use keywords that have low competition and high global searches. Don’t spend your entire budget on a wasted click.

Romeo Computer Company’s eMarketing Specialists manage adwords account for small and large businesses in all different product categories. If you want to get more out of your adwords account or simply need advice on how to manage it, call us at 586 752-5158.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s