What is a Landing Page? and Why Do I need one?

If you’re asking yourself, how do I turn my email blasts, blog posts and ads into conversions, you may want to start thinking about creating Landing Pages. A landing page is a page that visitors “land” on after following some kind of lead, like a “call to action” in an email.

A landing page is an essential part of the conversion process. Once a person lands on your page you have approximately 8 seconds to catch their attention and keep it. You want to get people to your landing page, but the most important task on your agenda is interesting them enough to gather their contact information. You can do this by delivering the right information, to the right person, at the right time.

Here’s a hint. the more landing pages, the more leads. The more specific you get, the more people will want to come back. Specific landing pages target specific users. But if the user finds the information valuable, they will come back.  This is called “client retention”.

Key Components of a landing page:

  1. A Compelling Header
  2. Minimal Navigation
  3. An Optimized and Easy Client Form
  4. Evergreen Content – content that will be valuable months and years down the road

If you have questions or need help putting together your next landing page, call the SEO and Web Development pro’s at Romeo Computer Company

(586) 752-5158.


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