According to SEO News, SEO companies around the globe are being punished for poor link building strategies. Because of Google’s new Penguin and Panda algorithm, link building now requires more skill and research if you want to do it right and see results.
In the past, companies would focus on quantity of back-links rather than quality, however, the quantity of poorly chosen links might be hurting your site. If these directories have a bad rapport with Google, your site will be penalized by association. You will be alerted by Webmaster tools for any infractions, which will most likely bump you down in the rankings for a while. The good news, however, is that this can be avoided if you follow a few simple steps:
1) Avoid unnatural links – links that seem unfamiliar or have ridiculous sounding names. These are most likely link-farms.
2) Find relevant local directories to link to (Yellowpages, Manta, DMOZ etc) These are all high ranking, reliable directories.
3) Switch up your keywords and descriptions to directory submissions every month. Search engines love unique content.
4) Finally, be creative! Engage with your eMarketing team on ways to accumulate high quality backlinks using original content on news forums, social media avenues, and blogs.
Link building is a still important in SEO; however, if not executed correctly it can hurt your organic rankings, hits to your website, and ultimately lose business for your company.
Visit Romeo Computer Company to learn more about Link Building services and proper strategies.